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We're looking for an experienced digital Product Owner for a consulting assignment starting in August 2026, for a major international airline. You'll own the backlog for a commercial feature team working with loyalty and customer platforms in a large-scale agile setup.

Based in Stockholm, this assignment has a workload of 80% (approx 38 hours/week).

You'll be part of a feature team focused on commercial digital development within a loyalty program. Your primary stakeholder is the commercial side of the business, and your job is to translate their roadmap into prioritized, ready-to-build features - and drive delivery end-to-end.

The team works in a SAFe environment with quarterly planning cycles. You'll collaborate daily with developers, product managers, and business stakeholders.

• Own and prioritize the product backlog in line with commercial goals

• Define and refine features ahead of quarterly planning, ensuring they meet Definition of Ready

• Break down initiatives into epics, features, and user stories with the team

• Drive MVPs and lean business cases together with PMs, architects, and SMEs

• Present initiatives to governance forums and ensure proper reporting

• Ensure alignment across business areas, tech, and other product teams

• Proven experience as a Product Owner in an agile environment

• Strong backlog management and prioritization skills

• Experience in digital product development with an understanding of technical dependencies

• Experience with MVPs, business cases, and data-driven decision-making

• Solid stakeholder management in complex organizations

Nice to have: experience with loyalty programs, CRM, or customer data platforms; airline or travel industry background.

• Period: 1 August – 31 December 2026

• Workload: 80% (~38 h/week)

• Location: Stockholm - two mandatory office days per week

• Start: 1 August 2026

About the assignment

For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.

We're looking for an experienced digital Product Owner for a consulting assignment starting in August 2026, for a major international airline. You'll own the backlog for a commercial feature team working with loyalty and customer platforms in a large-scale agile setup.

Based in Stockholm, this assignment has a workload of 80% (approx 38 hours/week).

You'll be part of a feature team focused on commercial digital development within a loyalty program. Your primary stakeholder is the commercial side of the business, and your job is to translate their roadmap into prioritized, ready-to-build features - and drive delivery end-to-end.

The team works in a SAFe environment with quarterly planning cycles. You'll collaborate daily with developers, product managers, and business stakeholders.

• Own and prioritize the product backlog in line with commercial goals

• Define and refine features ahead of quarterly planning, ensuring they meet Definition of Ready

• Break down initiatives into epics, features, and user stories with the team

• Drive MVPs and lean business cases together with PMs, architects, and SMEs

• Present initiatives to governance forums and ensure proper reporting

• Ensure alignment across business areas, tech, and other product teams

• Proven experience as a Product Owner in an agile environment

• Strong backlog management and prioritization skills

• Experience in digital product development with an understanding of technical dependencies

• Experience with MVPs, business cases, and data-driven decision-making

• Solid stakeholder management in complex organizations

Nice to have: experience with loyalty programs, CRM, or customer data platforms; airline or travel industry background.

• Period: 1 August – 31 December 2026

• Workload: 80% (~38 h/week)

• Location: Stockholm - two mandatory office days per week

• Start: 1 August 2026

About the assignment

For this assignment you will be hired as a full-time consultant by Digitalenta. We offer our consultants a generous package including healthcare allowance, insurance policy, paid vacation days and pension savings. In addition, you'll also have a dedicated consultant manager available throughout your employment with us, in addition to optional networking activities with our network of consultants.

The opportunity

You will become part of the Bay Level Solutions team within Hitachi Energy’s Grid Automation business. Our global customers operate in many segments, and we provide a comprehensive portfolio of world-class protection and control solutions. As Global Product Manager, you will be responsible for one of our key solution level offerings, driving its development according to market needs and managing its complete lifecycle. The position is based in Västerås, Sweden, and requires regular presence on site to collaborate closely with R&D, engineering, and cross functional teams.

Your responsibilities

·Lead global market intelligence, define segmentation, identify market potential related to your assigned solution, and assess competitive positioning.

·Translate customer and market needs into clear product requirements, ensuring technical robustness, interoperability, and alignment with relevant standards used in digital substations.

·Define product plans, technical/price/cost targets, and manage prioritization across R&D and engineering.

·Collaborate closely with R&D, architecture, cybersecurity, and testing teams to guide development, validate concepts, and secure high quality releases that perform reliably under real operational conditions.

·Drive product communication and support implementation of marketing activities.

·Act as the interface between customers, sales, engineering, and other internal functions to ensure smooth lifecycle execution.

·Support sales and factories with application know‑how, positioning, and solution guidance across regions, including early emphasis on U.S. market needs.

Your background

·B.Sc. or M.Sc. in Engineering or equivalent.

·Experience in Product Management or relevant roles within protection, control, digital substations, or software defined/virtualized architectures.

·Solid understanding of power system applications, modern P&C technologies

·Analytical and structured mindset with the ability to handle complex topics and make decisions confidently.

·Strong customer focus and awareness of global and regional market needs.

·Collaborative team player with excellent communication skills and ability to work across functions and cultures.

·Fluent in spoken and written English and willing to travel occasionally.

·Ability and willingness to work primarily on site in Västerås, Sweden, to ensure effective collaboration with core teams.

What we offer

•Collective agreement

•Flexible working hours

•Health care and wellness allowance

•Fantastic career possibilities within Hitachi Energy both within Sweden and globally

•Mentor to support you throughout onboard phase

•Various training and education supporting employee development

•Diversified company with over 70+ nationalities working in Sweden

•Supplementary compensation for parental leave

•Employee Benefit Portal with thousands of discounts and perks

•More benefits could be connected to this specific role

More about us

Are you ready for an exciting new challenge? Does the above description sound like you? Applications will be reviewed on an ongoing basis, so don’t delay – apply today!

Recruiting Manager Juha Ylinen, juha.ylinen@hitachienergy.com will answer your questions about the position. Union representatives - Sveriges Ingenjörer: Karolina Czechowski, +46 730-73 41 15; Unionen: Yvonne Norgren, +46 107-38 36 94; Ledarna: Christer Fridlund, +46 107-38 29 12. All other questions can be directed to Talent Acquisition Partner Magnus Rönnholm, magnus.ronnholm@hitachienergy.com.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success.

You will be joining a team that acts as

• A true enabler of sales and an accelerator of adoption.
• The voice of the customer, masterminding compelling messaging rooted in pain point resolution.
• A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams.
• A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market.

This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice.

What You’ll Work On

As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include:

• Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team.
• Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio.
• Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness.
• Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses.
• Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success.
• Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows.
• Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization.

What We're Looking For

• 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach.
• Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment.
• Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences.
• A natural collaborator who thrives in cross-functional team settings and can build strong relationships.
• You are well-organized, detail-oriented, and excellent at prioritizing tasks.
• You are a dedicated team player who values open, continuous feedback on performance.
• You are someone who expects to be challenged and is always looking for ways to work smarter.

Practical Details

Start Date: After summer

Work Extent: Full-time

Location: Stockholm

We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team.

Background Check and Reference Verification

Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check may be conducted simultaneously with the reference check.

Equal Opportunities

At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX

ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

Är du en erfaren Produktchef som vill arbeta med brandsäkerhetsprodukter? Har du erfarenhet av produkt- eller affärsutveckling? Då kan detta vara rollen för dig – välkommen med din ansökan redan idag! 

GPBM Nordic Safety Division är en del av Cebon Group AB och utvecklar innovativa brandsäkerhetsprodukter. Cebon Group grundades 1986 i Göteborg och har utvecklats till en företagsgrupp som hanterar varumärken och verksamheter inom säkerhets- och energilösningar. Företagets portfölj omfattar varumärken som GP Batteries, Housegard, Aqiila, Sparq och GPBM Nordic.

https://www.cebon.com/

GPBM Nordic’s Safety Division utvecklar produkter och lösningar inom brandsäkerhet för både industrin, professionella användare och konsumenter. Sedan 1991 har de byggt upp en stark position på den nordiska marknaden och är idag en ledande partner inom brand- och säkerhetsområdet.

https://www.gpbmnordic.se/

Som Produktchef inom GPBM:s affärsområdet Safety ansvarar du för att driva utveckling, lönsamhet och livscykelhantering för utvalda produktgrupper inom Safety-divisionen. Rollen kombinerar kommersiellt ägarskap med tekniskt produktansvar och säkerställer att produktportföljen möter marknadens behov, regulatoriska krav och företagets tillväxtmål på de nordiska marknaderna. Du arbetar tvärfunktionellt med Försäljning, Marknad, Supply Chain och externa leverantörer för att utveckla konkurrenskraftiga produkter, driva kommersiella resultat och bidra till den övergripande utvecklingen av Safety-verksamheten. Resor förekommer i tjänsten.

Rollen omfattar:

• Ansvara för sortiment, prissättning, lönsamhet och produktlivscykel.
• Driva produktutveckling och identifiera nya affärs- och produktmöjligheter utifrån marknadens behov.
• Genomföra marknads- och konkurrentanalyser samt följa relevanta trender.
• Ansvara för leverantörssamarbeten, sourcing, förhandlingar och inköpsplanering.
• Säkerställa att produkter uppfyller regulatoriska krav, certifieringar och dokumentationskrav.
• Samarbeta med Sales, Marketing och Supply Chain kring lanseringar, prognoser, kundmöten och kommersiell utveckling. Du har ett helhetsansvar för din produktportfölj, inklusive sortiment, prissättning, lönsamhet och produktlivscykelhantering. Du definierar och genomför produktstrategier i linje med verksamhetens mål och ansvarar för att leverera mot uppsatta mål för försäljning, marginal och tillväxt.

Som anställd får du stor frihet under ansvar i ett entreprenöriellt företag med tillväxtambitioner. Här finns en modern och familjär arbetsmiljö med nära samarbete med kompetenta kollegor. Företaget erbjuder en bred produktportfölj med fokus på miljövänliga lösningar och möjlighet till distansarbete från kontoren i Göteborg och Mölndal. Du får en välplanerad introduktion samt tillgång till generösa friskvårdsförmåner.

• Har en högskole- eller civilingenjörsutbildning inom teknik, ekonomi eller motsvarande område.
• Har cirka 5 års erfarenhet som produktchef eller i en liknande roll.
• Har erfarenhet av produktutveckling och kommersiellt ansvar för en produktkategori.
• Har erfarenhet att arbeta mot installationsprojekt mot större bolag.
• Har god affärsförståelse och teknisk kompetens.
• Är flytande i svenska och engelska, både i tal och skrift. Ytterligare språkkunskaper är meriterande.
• Körkort B.
• Har erfarenhet eller kompetens inom marknadsföring( meriterande).

Vi söker dig som har erfarenhet som Produktchef eller i en liknande roll, med ansvar för både produkt och affär. Du har arbetat med produktutveckling och leverantörssamarbeten, gärna i en internationell och teknisk miljö och har förståelse för större organisationers processer.

Som person är du självgående, affärsdriven och kommunikativ. Du har lätt för att samarbeta, engagera andra och omsätta kund- och marknadsbehov till konkreta affärsresultat.

Detta är en rekrytering där du kommer bli anställd direkt hos kundföretaget. Friday ansvarar för rekryteringsprocessen och alla frågor hänvisas till Friday. 

ÖVRIG INFO:

• Omfattning: Heltid.
• Start: Omgående.
• Placering: Göteborg.
• Rekryteringsansvarig: Hanna Andersson.
• Lön: Fast månadslön.

Ansök genom att klicka på länken nedan. Kom ihåg att vara snabb med din ansökan då vi gör löpande urval av kandidater och att annonsen kan stängs ner innan tjänsten är tillsatt om vi gått över till urvals och intervjufasen. 

På Friday brinner vi för att ge dig som Tech-talang en riktigt bra start på karriären. Genom att lyssna på vad just du vill och drivs av, matchar vi dig med företag och möjligheter som får dig att se fram emot att gå till jobbet. Vi värderar ambition och potential högt och arbetar aktivt för en fördomsfri rekrytering, där alla ges samma chans att lyckas.

Vi finns i Stockholm, Göteborg, Malmö, Linköping och Örebro. Varje år genomför vi över 5 000 karriärmöten och matchar kandidater med allt från globala företag till innovativa startups.