Digital strateg - Lediga jobb

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

About Gelato

Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art.

Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere.

This role sits within Optimalprint.

About Optimalprint

Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more.

We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in.

The Opportunity

This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence.

You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you.

What You Will Be Doing

Paid media across every major channel

• Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature).
• Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin).
• Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure.

AI-first automation and tooling

• Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting.
• Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes.
• Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks.

Creative pipeline

• Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets.
• Run structured creative testing and feed winning insights back into the generation process.

Marketing technology and tracking

• Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms.
• Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end.

Analysis and measurement

• Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you.
• Build dashboards and lightweight models for performance, incrementality, and budget allocation.

SEO / GEO support

• Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching.

Competitor and market intelligence

• Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action.

Who You Are

• 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes.
• A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field.
• Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other.
• Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them.
• Numerate and commercially sharp - you can connect a campaign decision to a P&L impact.
• Strong communication skills in English (our working language).
• Comfortable with ambiguity and rapid change in a high-growth environment.

Bonus Points

• Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs.
• Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker.
• Experience building automations or agents (MCP, n8n, custom scripts, or similar).
• Ecommerce, marketplace, or DTC background.
• Additional European languages.

What it's like to work at Gelato

We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

Brinner du för marknadsföring, kommunikation och projektkoordinering i en internationell miljö? Vi söker nu för vår kunds räkning en Marketing Assistant. Här får du en nyckelroll i att stötta Channel Marketing-teamet och deras globala partners. Ansök redan idag – vi tillämpar löpande urval!

Om tjänsten

Som Marketing Assistant stöttar du Channel Marketing-teamet med att leverera marknadsprogram, kommunikation och event. Du ser till att partners har rätt resurser och verktyg för att framgångsrikt främja våra kunders lösningar.

Du erbjuds

En spännande möjlighet att utveckla din karriär inom internationell marknadsföring. Rollen innebär stor variation, eget ansvar och en flexibel arbetsmiljö med bas i Norrort.

I denna tjänst förväntas du jobba tre dagar i veckan 8-17 från kontoret.

Arbetsuppgifter

Rollen innebär att taktiskt planera, koordinera och stötta den dagliga driften av företagets kanalmarknadsföring. Du översätter strategier till konkret partnerstöd och säkerställer att alla marknadsresurser är uppdaterade och lättillgängliga.

• Koordinera distribution av nyhetsbrev, produktuppdateringar och säljmaterial till partners.
• Hantera och organisera marknadsmaterial i partnerportaler och SharePoint-miljöer.
• Stötta planering och genomförande av mässor, kundseminarier och webinarier.
• Agera kontaktperson för marknadsrelaterade frågor från partners och interna team.
• Säkerställa att allt material är uppdaterat och följer varumärkets riktlinjer.
• Samarbeta med sälj- och produktteam för att leverera marknadsresurser i rätt tid.
• Hantera lead-insamling och uppföljningsaktiviteter efter genomförda event.

Vi söker dig som

• Studerar på eftergymnasial nivå inom marknadsföring (eller har annan relevant huvudsaklig sysselsättning på minst 50 %).
• Tar examen som tidigast januari 2028.
• Har möjlighet att arbeta 3 dagar i veckan, varav minst 2 dagar är förlagda till kontoret.
• 1-3 års erfarenhet av arbete med marknadsföring, administration eller eventkoordinering.
• Avancerade kunskaper i Microsoft Office-paketet (Word, Excel, PowerPoint).
• Mycket goda kunskaper i svenska och engelska i både tal och skrift.

Det är meriterande om du har

• Erfarenhet av arbete i partnerportaler eller SharePoint
• Kunskap inom Partner Marketing eller Channel Marketing.
• Erfarenhet av att arbeta i en internationell affärsmiljö.

För att lyckas i rollen har du följande personliga egenskaper:

• Hjälpsam
• Stresstolerant
• Social
• Ansvarstagande

Vår rekryteringsprocess

Denna rekryteringsprocess hanteras av Academic Work och vår kunds önskemål är att alla frågor rörande tjänsten skickas till Academic Work.

Vi tillämpar löpande urval och kommer plocka ner annonsen när tillräckligt många kandidater har nått slutskedet i rekryteringsprocessen. Vid ansökan efterfrågas ett CV. Personligt brev använder vi inte som urvalsmetod och behöver därför inte bifogas. Du som kandidat bär huvudansvaret för att din ansökan är komplett när den skickas in. Rekryteringsprocessen innehåller två urvalstest: ett personlighetstest och ett test i kognitiv förmåga. Testerna är ett verktyg för att kunna hitta den kandidat med högst potential för tjänsten samt främja jämlikhet, mångfald och en rättvis rekryteringsprocess.

För våra deltidstjänster behöver du som sökande en annan huvudsaklig sysselsättning på minst 50 %. Exempel på detta är studier, annan anställning, eget företagande, föräldraledighet eller liknande.

Brinner du för marknadsföring, kommunikation och projektkoordinering i en internationell miljö? Vi söker nu för vår kunds räkning en Marketing Assistant. Här får du en nyckelroll i att stötta Channel Marketing-teamet och deras globala partners. Ansök redan idag – vi tillämpar löpande urval!

Om tjänsten

Som Marketing Assistant stöttar du Channel Marketing-teamet med att leverera marknadsprogram, kommunikation och event. Du ser till att partners har rätt resurser och verktyg för att framgångsrikt främja våra kunders lösningar.

Du erbjuds

En spännande möjlighet att utveckla din karriär inom internationell marknadsföring. Rollen innebär stor variation, eget ansvar och en flexibel arbetsmiljö med bas i Norrort.

I denna tjänst förväntas du jobba tre dagar i veckan 8-17 från kontoret.

Arbetsuppgifter

Rollen innebär att taktiskt planera, koordinera och stötta den dagliga driften av företagets kanalmarknadsföring. Du översätter strategier till konkret partnerstöd och säkerställer att alla marknadsresurser är uppdaterade och lättillgängliga.

• Koordinera distribution av nyhetsbrev, produktuppdateringar och säljmaterial till partners.
• Hantera och organisera marknadsmaterial i partnerportaler och SharePoint-miljöer.
• Stötta planering och genomförande av mässor, kundseminarier och webinarier.
• Agera kontaktperson för marknadsrelaterade frågor från partners och interna team.
• Säkerställa att allt material är uppdaterat och följer varumärkets riktlinjer.
• Samarbeta med sälj- och produktteam för att leverera marknadsresurser i rätt tid.
• Hantera lead-insamling och uppföljningsaktiviteter efter genomförda event.

Vi söker dig som

• Studerar på eftergymnasial nivå inom marknadsföring (eller har annan relevant huvudsaklig sysselsättning på minst 50 %).
• Tar examen som tidigast januari 2028.
• Har möjlighet att arbeta 3 dagar i veckan, varav minst 2 dagar är förlagda till kontoret.
• 1-3 års erfarenhet av arbete med marknadsföring, administration eller eventkoordinering.
• Avancerade kunskaper i Microsoft Office-paketet (Word, Excel, PowerPoint).
• Mycket goda kunskaper i svenska och engelska i både tal och skrift.

Det är meriterande om du har

• Erfarenhet av arbete i partnerportaler eller SharePoint
• Kunskap inom Partner Marketing eller Channel Marketing.
• Erfarenhet av att arbeta i en internationell affärsmiljö.

För att lyckas i rollen har du följande personliga egenskaper:

• Hjälpsam
• Stresstolerant
• Social
• Ansvarstagande

Vår rekryteringsprocess

Denna rekryteringsprocess hanteras av Academic Work och vår kunds önskemål är att alla frågor rörande tjänsten skickas till Academic Work.

Vi tillämpar löpande urval och kommer plocka ner annonsen när tillräckligt många kandidater har nått slutskedet i rekryteringsprocessen. Vid ansökan efterfrågas ett CV. Personligt brev använder vi inte som urvalsmetod och behöver därför inte bifogas. Du som kandidat bär huvudansvaret för att din ansökan är komplett när den skickas in. Rekryteringsprocessen innehåller två urvalstest: ett personlighetstest och ett test i kognitiv förmåga. Testerna är ett verktyg för att kunna hitta den kandidat med högst potential för tjänsten samt främja jämlikhet, mångfald och en rättvis rekryteringsprocess.

För våra deltidstjänster behöver du som sökande en annan huvudsaklig sysselsättning på minst 50 %. Exempel på detta är studier, annan anställning, eget företagande, föräldraledighet eller liknande.

Brinner du för marknadsföring, kommunikation och projektkoordinering i en internationell miljö? Vi söker nu för vår kunds räkning en Marketing Assistant. Här får du en nyckelroll i att stötta Channel Marketing-teamet och deras globala partners. Ansök redan idag – vi tillämpar löpande urval!

Om tjänsten

Som Marketing Assistant stöttar du Channel Marketing-teamet med att leverera marknadsprogram, kommunikation och event. Du ser till att partners har rätt resurser och verktyg för att framgångsrikt främja våra kunders lösningar.

Du erbjuds

En spännande möjlighet att utveckla din karriär inom internationell marknadsföring. Rollen innebär stor variation, eget ansvar och en flexibel arbetsmiljö med bas i Norrort.

I denna tjänst förväntas du jobba tre dagar i veckan 8-17 från kontoret.

Arbetsuppgifter

Rollen innebär att taktiskt planera, koordinera och stötta den dagliga driften av företagets kanalmarknadsföring. Du översätter strategier till konkret partnerstöd och säkerställer att alla marknadsresurser är uppdaterade och lättillgängliga.

• Koordinera distribution av nyhetsbrev, produktuppdateringar och säljmaterial till partners.
• Hantera och organisera marknadsmaterial i partnerportaler och SharePoint-miljöer.
• Stötta planering och genomförande av mässor, kundseminarier och webinarier.
• Agera kontaktperson för marknadsrelaterade frågor från partners och interna team.
• Säkerställa att allt material är uppdaterat och följer varumärkets riktlinjer.
• Samarbeta med sälj- och produktteam för att leverera marknadsresurser i rätt tid.
• Hantera lead-insamling och uppföljningsaktiviteter efter genomförda event.

Vi söker dig som

• Studerar på eftergymnasial nivå inom marknadsföring (eller har annan relevant huvudsaklig sysselsättning på minst 50 %).
• Tar examen som tidigast januari 2028.
• Har möjlighet att arbeta 3 dagar i veckan, varav minst 2 dagar är förlagda till kontoret.
• 1-3 års erfarenhet av arbete med marknadsföring, administration eller eventkoordinering.
• Avancerade kunskaper i Microsoft Office-paketet (Word, Excel, PowerPoint).
• Mycket goda kunskaper i svenska och engelska i både tal och skrift.

Det är meriterande om du har

• Erfarenhet av arbete i partnerportaler eller SharePoint
• Kunskap inom Partner Marketing eller Channel Marketing.
• Erfarenhet av att arbeta i en internationell affärsmiljö.

För att lyckas i rollen har du följande personliga egenskaper:

• Hjälpsam
• Stresstolerant
• Social
• Ansvarstagande

Vår rekryteringsprocess

Denna rekryteringsprocess hanteras av Academic Work och vår kunds önskemål är att alla frågor rörande tjänsten skickas till Academic Work.

Vi tillämpar löpande urval och kommer plocka ner annonsen när tillräckligt många kandidater har nått slutskedet i rekryteringsprocessen. Vid ansökan efterfrågas ett CV. Personligt brev använder vi inte som urvalsmetod och behöver därför inte bifogas. Du som kandidat bär huvudansvaret för att din ansökan är komplett när den skickas in. Rekryteringsprocessen innehåller två urvalstest: ett personlighetstest och ett test i kognitiv förmåga. Testerna är ett verktyg för att kunna hitta den kandidat med högst potential för tjänsten samt främja jämlikhet, mångfald och en rättvis rekryteringsprocess.

För våra deltidstjänster behöver du som sökande en annan huvudsaklig sysselsättning på minst 50 %. Exempel på detta är studier, annan anställning, eget företagande, föräldraledighet eller liknande.